Research the next topic
Conducted keyword and competitor research, evaluated thumbnails, and helped develop upcoming topics using research and anticipated market demand. Also reached out to potential sponsors.
White Sparrow Living / Audience development · Content strategy
Give people a reason to keep watching.
Brandy helped launch and grow White Sparrow Living’s YouTube channel through research, content planning, performance analysis, and practical production support for the owner.
28,000+
YouTube subscribers within three months of launch
THE BUSINESS NEED
Build a content direction informed by audience demand while establishing a production process the owner could use efficiently.
THE WORK / BRANDY’S CONTRIBUTION
Use performance to guide the plan
Studied video analytics to understand what was working and why, and monitored progress in real time to inform decisions about continuing or changing direction. Organization videos outperformed other topics and became evergreen content for the channel.
Choose tools the creator could use
Shared editing responsibilities with the owner during the early stages and researched software for both workflows. With suitable tools, it became more efficient for the owner to handle editing; Brandy’s role was ensuring the owner had the tools to execute her vision.
THE OUTCOME
The channel grew from zero to more than 28,000 subscribers in three months. Organization videos became an enduring area of audience interest, while a more practical editing workflow supported production.
Brandy contributed research, strategy, analysis, sponsor outreach, and early editing support alongside the owner’s creative and production work. This result belongs to the 2019–2022 social media role, separate from the later ecommerce project.
WHAT THIS WORK SHOWS
“Fantastic editing software is only valuable if you can use it to execute your vision.” — Brandy
Keyword + competitor research / Content planning / Video analytics / Sponsor outreach / Production workflow