BROAD SPECTRUM DIGITAL / BLOG
A closer look.
Observations from the work. Questions worth asking.
01 / PERSPECTIVE↗
A bigger audience is only useful if you know what to do with it
An audience milestone is exciting. It should be. Someone chose to pay attention, and then enough other people made the same choice that the number became worth celebrating.
2 MIN READ02 / PERSPECTIVE↗
Your website cannot fix an unclear offer
A website project can turn into a business meeting surprisingly quickly. We begin with colors, images, and pages. Then someone asks what a customer actually receives, and the answer takes ten minutes.
2 MIN READ03 / PERSPECTIVE↗
Good marketing starts with paying attention
One of my most useful pieces of market research involved driving through hotel parking lots.
2 MIN READ