Find buyers with an existing need
Observed company vehicles at competing hotels to identify organizations already buying rooms locally, then contacted those companies directly.
Ramada Limited Suites / Customer research · B2B business development
Find the need. Build the offer. Win the account.
Brandy identified companies staying at competing hotels, contacted them, and shaped offers around what each organization needed. The approach brought in PG&E, corrections, and Red Lobster accounts.
3
named corporate accounts won
THE BUSINESS NEED
Increase hotel business while managing daily operations and a team of 10–15 employees across front desk, housekeeping, security, and grounds.
THE WORK / BRANDY’S CONTRIBUTION
Make the offer specific
Guaranteed weekly room availability for PG&E. Tailored amenities for the corrections account, including gas cards and hard-boiled eggs at breakfast.
Turn existing space into a solution
Converted a storage room into an interview room before Red Lobster’s walkthrough, helping secure an extended stay for the team opening a new restaurant.
THE OUTCOME
Won the PG&E, corrections, and Red Lobster accounts through direct outreach and offers tailored to their requirements.
The work combined prospect research, direct outreach, tailored offers, and the operational follow-through needed to serve those accounts.
WHAT THIS WORK SHOWS
Customer insight becomes useful when it changes what a business offers and delivers.
Competitive research / Direct outreach / Offer development / Corporate accounts / Operations