Give the assortment a clear structure
Organized products and categories, navigation, and product content to help customers explore individual items and coordinated collections.
White Sparrow Living / Brand experience · Ecommerce
Bring the brand into the buying experience.
The ecommerce work brings handmade, faith-inspired accessories into a coordinated shopping experience, connecting the products, the language used to describe them, and the way customers explore them.
A connected
product, content, and shopping experience
THE BUSINESS NEED
Help shoppers understand the product choices and how coordinating items fit together, while keeping the experience recognizable as White Sparrow Living.
THE WORK / BRANDY’S CONTRIBUTION
Make the details easier to understand
Developed website copy and product content, coordinated specifications and images, and refined the presentation of choices and collections.
Connect the store to the marketing
Used Wix Email Marketing and coordinated product, promotional, and website content within the broader marketing plan. Reviewed traffic and sales information to inform next steps.
THE OUTCOME
Delivered an ecommerce website and supporting content for the brand, with ongoing work across product presentation and marketing.
This ecommerce work is a separate engagement from Brandy’s 2019–2022 social media role and the YouTube audience-growth result.
WHAT THIS WORK SHOWS
An ecommerce project is also a product communication and brand consistency project.
Ecommerce / Brand messaging / Product organization / Email / SEO