← Selected work

Marketing Workspace / Product thinking · Marketing enablement

Make the next marketing decision easier.

A prompt is more useful when someone knows why to use it, what to bring to it, and what to do with the result. Brandy shaped a guided workspace around those decisions.

BRANDY’S ROLE

Product concept, marketing direction & experience design

PERIOD

2026

CONTEXT

BSD original tool · Built with AI-assisted development

5 goals

48 editable prompts. A practical path from question to action.

THE BUSINESS NEED

Help people move from a broad marketing concern to a manageable next step, while keeping their own wording, evidence, and judgment in the process.

THE WORK / BRANDY’S CONTRIBUTION

01

Begin with the problem

Organized the experience around visibility, messaging, conversion, retention, and measurement. Focused questions help narrow the next task; “I do not know” remains a valid answer.

02

Keep the work editable

Specified an editable prompt library organized by discipline, skill level, and customer journey. Choices shape the draft, while users can revise every sentence and save their own versions.

03

Carry the prompt into practice

Extended the experience with a checklist for gathering evidence, reviewing the output, applying a change, and checking results. Plans, progress, and notes stay available in the same browser.

THE OUTCOME

A working public resource that connects marketing questions to editable prompts and practical action plans.

The tool uses predefined guidance to suggest a starting point. It does not diagnose a business or run an AI model. Usage and business impact have not yet been established; visits, plan creation, checklist completion, and prompt copies provide an initial measurement framework.

WHAT THIS WORK SHOWS

Marketing judgment can shape a product: make the decision clearer, preserve user control, and connect the output to useful action.

Marketing strategy / Customer journey / Product thinking / UX direction / AI-assisted development
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